Promote Website Free

A Quick Guide To Google Analytics

It is often said, by many search engine optimisation experts, that content is king. Others proclaim that a text linking strategy is king. The simple fact is, if you are to be successful in your site promotion efforts, all aspects of Search Engine Marketing (SEM) are essential to the mix.

SEM consists of all the elements that are required to successfully promote a website

; with the objective being to improve a website's ranking on Google, Yahoo and MSN and other major search engines. These elements may be classified as:

1) On-page optimisation (all the techniques involved in manipulating page content).
2) Off-page optimisation (all the techniques involved in website promotion).

A good way to think of it is: on-page optimisation is used to promote your product, service or information. Whereas off-page optimisation is used to promote your website.

On Page Optimisation.
Site Readiness - W3C Compliance: 

Search engine robots do not like broken HTML code. Your rankings will suffer if your pages do not conform to World Wide Web (W3C) standards. A free online HTML validation  service is available at: http://validator.w3.org/.
Search engines like Google now check CSS code, this must be validated also. A tool for this is available at: http://jigsaw.w3.org/css-validator/.<br><br>

Site Readiness - Broken Links:

It should be obvious, but is often overlooked, that broken links are a problem in terms of search engine optimisation. Clearly, if the search engine robot cannot finish spidering your site, due to broken links, then some pages will not be indexed. A tool for checking broken links can be found at: http://validator.w3.org/checklink.<br><br>

Site Readiness - Keyword Research: 

Analyzing your niche market, or business sector, allows you to create an appropriate set of targeted keywords (the most obvious ones are not necessarily the best). A free keyword tool can be downloaded from: http://www.goodkeywords.com/.

Page optimisation - Copywriting

Once you have decided on the appropriate keywords/key phrases for each page, you need to work these keywords into the visible text on each page to be optimised. Remember that you are writing for users, not search engines, and the text must look natural.


Page optimisation - HTML Tag Optimisation

All the appropriate HTML tags on each page should be optimised for best effect. These include:
1) Title tag.
2) Meta keyword tag.
3) Meta description tag.
4) Header tags.
Also, don't forget the image alt tags. And very importantly the link text in your anchor tags.
Page optimisation - Build content.
Keep adding new content to your website. If necessary publish articles and RSS feeds. Google loves new content.

Off Page Optimisation

Once you have finished the on-page optimisation, your attention needs to be focused on off-page optimisation. The essential components of off-page optimisation are:
1) Link building - begin a reciprocal and one way linking strategy.
2) Directory listings - get listed in human edited directories like Dmoz.
3) Article writing - a superb way to generate one way links.
4) Blog contributions - yet another opportunity for one way links.
5) Press releases - announce your presence to the world. More one way links.

Conclusion
All of the above are essential to a successful site promotion campaign. If you wish to improve your Google ranking (the other search engines will follow), do not neglect one area in favour of another. Do it correctly. Do it all. Then watch your rankings soar.

Selling and marketing a product or service in today’s realm does not only reserve itself to actual store presence and sales. In these days, setting up an online storefront is an innovative add-on to and actual store presence, and probably less expensive and more valuable than ever, as more and more people get relaxed shopping online


Putting up an online storefront is an innovative method of starting a business or generating sales by expanding the reach of your current business, and whether you are opening your shop online for the first time or have already started down the path, you can boost your online sales through techniques that are helping today’s online businesses thrive. Any or all, or some of these strategies can be integrated to help increase traffic, and drive more people to your site and make it more attractive to prospective customers.

As a marketing strategy for increasing a site's relevance, An SEO considers how search algorithms work and know what people are lookingfor. An SEO’s efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could stop search engine indexing programs from fully spidering a site. Other, more helpful stuff may include adding unique content to a site,and making sure that the content is easily indexed by search engine robots, enabling the site to look more appealing to users.

SEO’s Can Help Generate More Sales

An SEO may help generate a return on investment. However, search engines are not paid for organic search traffic, so their algorithms may change, and there would be no guarantees of continued referrals. However, due to this portent for the lack of guarantees and certainty, a company that relies much on search engine traffic could suffer major losses if the search engines stop sending or attracting web visitors. According to notable web analysts, operators should liberate themselves from dependence on search engine traffic. A top ranked SEO blog, Seomoz.org, has analyzed that "Search marketers, in a twist of irony, receive a very small share of their traffic from search engines." Instead, their main sources of traffic are links from other websites.

Keywords Are Crucial In The Web

Search terms are important. Even one’s most frequent and loyal customers are likely to discover your site by searching. Having relevant keywords in your page titles, product titles and links could make all the difference when one tries to lead customers to your site. For those with established sites, it is imperative not to t forget that keeping your keywords current and relevant is an everyday thing. Ensure that you check your Web logs regularly to see what visitors search for on your site, and identify pages and products appropriately.

Relevant Content Matters

Adding as much relevant content as you can to your site improves your customers’ appreciation an experience, as well as the positioning of your site on the search engines. The important term here is relevant. Content that isn’t related to your products could work against you, as it may confuse the potential customers and gives search bots the impression that you’re tricking them. A better method to add relevant content to your site is to add descriptive paragraphs about each of your products, which are placed next to your photos. Use as much detail as possible and necessary, and be sure to use the terms people are most likely to enter when searching.

Ranking high in Google’s search results can have a phenomenal impact on the success of your business. You can either engage the expertise of a Search Engine Optimisation company, or if you have the time, there are some changes you can make to your website yourself.